In 2021, over 1,200 young people took part in an online survey initiated by ProDaBi, which provides us with valuable insights into young people's media use. This data, which we refer to as “JIM-PB data” due to its connection to the official JIM study and our regional focus (PB stands for Paderborn), provides a good basis for explorative data analyses in the classroom.

The JIM-PB data does not claim to be representative of a specifically defined population, as it is an occasional sample that was collected in collaboration with teachers and schools in the Paderborn area. Nevertheless, the real, authentic and multivariate nature of the data makes it particularly suitable for use in the classroom.

To collect the data, the official questionnaire of the JIM study, which was originally designed for telephone interviews, was transferred to an online format. This resulted in a comprehensive data set with 160 questions, which are represented in the data set as 160 variables.